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You want to broaden your customer reach through market-driven Internet applications. Empower your employees with anytime, anywhere access to corporate intranets. And collaborate more effectively with key customers and suppliers through targeted, secure extranet applications.
In your quest to deploy live, interactive applications for a Web-based world, you face development challenges of unprecedented complexity. How can you tap the wealth of data and business knowledge stored within your legacy systems? How can you accelerate development cycles without compromising application quality, performance or flexibility? And how can you strike the right balance between user involvement and professional IS development of Web-based projects?
Amazon provides a uniquely practical approach to meeting the challenges of Web-based development. Combining a productive, rapid application development environment with unrivaled connectivity to popular corporate databases and legacy systems, Amazon enables organizations to quickly deploy robust, scaleable and secure Web-based applications that fully exploit existing system investments.
Native DB2, Oracle, Sybase and SQL Server connectivity plus ODBC
Extensive IBM environment support including CICS, 3270, APPC and MQSeries
Easy to use English-like language for entering business rules and logic
Distributed architecture enterprise-wide scaleability
High performance load balancing across multiple application servers
Integrated development environment for team-based development
Open standards including Java, VRML and ActiveX browsers
| How Amazon Works |
Amazon consists of three basic building blocks:
Amazon Connection Manager, which provides intelligent load balancing that instantly re-distributes browser-based transactions as new servers are added. Through the Connection Manager, Amazon automatically mediates user requests by passing each request to the appropriate application server for maximum performance.
Amazon Application Server, which processes application logic
and interfaces with one or more host applications. Developers can
easily write full-featured applications in Amazon's Intelligent
Rules Language (IRL). This free-form, self-documenting language
allows complex processing to be structured as a series of
business rules that can be readily understood by business
analysts and
end users.
Amazon Connectivity Libraries, which provide native connectivity to the widest range of databases including DB2, Oracle, Sybase and SQL Server. Informix, Lotus Notes and other database connectivity is provided using ODBC. Extensive IBM support including CICS, 3270, APPC and MQ Series that has been utilized by numerous organizations distinguishes Amazon from many other development tools today. Amazon's native connectivity goes far beyond simplistic gateways to deliver unrivalled performance and flexibility.
| Go from Legacy to Web with Amazon |
Amazon lets you build dynamic, data-driven Web applications that not only read and write to corporate databases, but also carry out complex application logic, manipulate text, data and images, incorporate ActiveX and Java, call C, C++ and COBOL programs and deliver customized content based on user input.
Amazon customers have created a variety of Web-based applications including:
| Bridge the user-developer gap |
Amazon's Rule-based Business Logic puts IRL, a powerful English-like language, in the hands of professional software developers, end users and business analysts. Developers benefit from a rich, self-documenting language that allows them to concentrate on critical development issues without regard to programming details. IRL provides developers with granular control over application logic and execution, providing advanced support for object-based design, flexible memory management and public, local and external data structures. End users benefit from a degree of project accessibility that is simply unavailable from low-level languages such as C, C++ or Perl. By enabling close collaboration between users and developers, Amazon significantly reduces the risk of applications not meeting users' needs while improving both the quality and delivery time frame for Web-based projects.
| Leverage existing development and design skills |
The Amazon Development Environment provides outstanding support for team-based development, allowing organizations to leverage the expertise of business analysts, webmasters, software developers and designers. Complete with dictionaries and libraries, Amazon provides an efficient way for multiple groups to collaborate and share development responsibilities.
Amazon's templates-based approach to Web page creation enables efficient management of Web sites numbering in the hundreds or thousands of pages. Webmasters need only edit a single template in order to change every page that uses it. By separating Web page creation from application logic, Amazon allows Web design to take place concurrently and independently of application development activities. Full HTML, Java, Java Script and ActiveX interfaces provide for the widest range of Web design technologies.
Within development organizations, Amazon's component-based, visual development environment provides outstanding support for team-based collaboration. Developers can quickly identify available objects, drag-and-drop them into place, and customize them for local use. Amazon's intuitive, self-documenting environment and dynamic development model promote wide-scale software re-use.
| Protect legacy system investments |
Amazon lets developers access the wealth of business intelligence embedded within legacy systems without changing a line of legacy code. By offering the industry's widest range of high-speed, native connectivity options to corporate databases, Amazon's proven integration libraries to DB2, Oracle, Sybase and SQL Server enable organizations to deploy high-performance solutions that maximize application responsiveness and data throughput. Amazon also provides comprehensive IBM environment support including high-performance CICS, 3270 terminal emulation, APPC and MQ Series. Like other Web development tools,
Amazon also provides full support for ODBC database connectivity standards, allowing access to Informix, Lotus Notes and many other databases.
| Preserve your organizational flexibility |
Amazon allows organizations to seamlessly scale their Web-based offerings to meet any level of demand. An entry-level site can run a Web server, Amazon and database all on the same machine. At the other end of the spectrum, Amazon's automatic load balancing and unique, multi-tasking architecture enables organizations to seamlessly accommodate high transaction volume, high-performance Web-based services. Amazon gives organizations the flexibility they need to guarantee the performance and availability of mission critical Web-based systems.
| Safeguard strategic system assets |
Amazon provides all the security features necessary to offer serious business applications across the Internet. Web-based clients need never connect directly to corporate systems, and all processing activities can take place safely and securely behind corporate firewalls. In addition, Amazon provides comprehensive support for all Web and mainframe standards, including SSL, SHTTP, Netscape Commerce Server, Microsoft Internet Information Server, IBM RACF and ECI.
| Accelerate application delivery |
Intelligent Environments extends its expertise by providing technical training, skills transfer or customized consulting to best meet an organization's development objectives. While Amazon is easy to adopt and use, IS organizations have accelerated the delivery of business-critical applications using our worldwide team of professional service trainers and consultants.
| Amazon technical profile |
Intelligent Rules Language (IRL)
Database and systems integration
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