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FOR IMMEDIATE RELEASE

NET WORLDWIDE PARTNERS WITH DOUBLECLICK,
THE WORLD'S LARGEST WEB ADVERTISING AGENCY, IN AN ATTEMPT TO CAPITALIZE ON THE LATEST WEB ADVERTISING BOOM

NET Worldwide joins the collection of the most highly trafficked and premium branded sites on the Web (AltaVista, Dilbert, US News, Macromedia and over 60 more).

Boston, Massachusetts - July 1, 1998 -- NET Worldwide™, home of the world's largest selection of Inter/Intra-Net software, in affiliation with DoubleClick™, the world's largest web advertising agency, is delivering state of the art advertisements via revolutionary DART technology to a very focused audience of MIS professionals.

NET Worldwide.com's visits are from users of which more than 60% are MIS professionals from the worldwide fortune 10,000 - a demographic group hard to locate elsewhere on the Internet. The product mix that NET Worldwide offers on its web site is specifically targeted to this audience.

DoubleClick has inked many exclusive deals--among more than 60 charter companies--with some heavily trafficked sites, including AltaVista, Macromedia, and Dilbert.com. Partners split revenues on all advertising sales generated from their web audience. In return, DoubleClick offers its proprietary DART targeting technology that allows advertisers to target their best prospects based on the most precise profiling criteria available. DoubleClick then places its ads in front of their partners' best prospects. Comprehensive online reporting lets advertisers know how their campaign is performing and what type of users are seeing and clicking on their ads. This high-level targeting and "real time" reporting provide a speed and efficiency not available in any other medium..

NET Worldwide, Inc., headquartered in Boston, Massachusetts, is a leading master distributor and advertiser of Inter/Intra-Net software technologies targeting webmasters and MIS professionals of the fortune 10,000. Through a network of worldwide offices NET Worldwide is positioned to gain market share in the world's biggest Internet software markets by developing demand and awareness with end users and resellers. NET Worldwide currently has subsidiary offices in North America, Europe, and Southeast Asia.


For more information contact:

Public Relations
NET Worldwide
617-787-8034
pr@networldwide.com


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E-mail: info@networldwide.com