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FOR IMMEDIATE RELEASE

NET WORLDWIDE
REVOLUTIONIZES SOFTWARE INDUSTRY WEBADVERTISING

Elite Internet/Intranet/Networking software companies race to advertise on the NET Worldwide website ().

Boston, Massachusetts - January 1, 1998 -- Leading software companies have been advertising on the NET Worldwide Website in an attempt to create demand and awareness among NET's customer base constituted mainly by fortune 10,000 companies worldwide .

In a time where most companies are pondering the effectiveness of banner advertisements over the web NET Worldwide has been proving to it's advertising partners that webadvertising can bring together the best qualities of television, radio, direct mail, trade pubblication, catalog, advertising mediums under the umbrella of internet customer/business interactivity.

The NET Worldwide website lists the largest selection of Internet/Intranet/Networking software companies throughout 15 different software categories in a catalog style format. This helps site users understand which options are available to suit their software needs as well as educating them on the leading companies per category.

NET Worldwide's web audience consists of mainly MIS professionals in fortune 10,000 companies around the world interested in enterprise software solutions. Targeted advertising is a priority for most of NET Worldwide's advertising partners who want to gain market share in the international corporate arena.

NET Worldwide site users have the opportunity to browse detailed product information via conventional text and detailed graphical exhibits. The quality of advertising on this web site is superior based on its use of streaming audio and video commercials which bring television and radio quality to the advertising content. As Microsoft and WebTV envision the interactive television of tommorrow NET Worldwide has already provided an example of how that vision is profitable for its early adopters.

NET Worldwide offers free evaluation versions of its advertising partner's software to its site users applying the traditional "try it, like it, buy it" marketing approach in exchange for the users' contact and purchasing information. This method has been has been very effective for creating and growing prospective buyer databases among NET Worldwide's advertising partners.

"NET Worldwide is committed to developing unparallelled demand and awareness for its advertising partners," said Eddie Donovan, president of NET Worldwide. "Building tremendous awareness for our software products by way of this incredible new technology not only is extremely profitable for our advertising partners but provides a vehicle for IS professionals around the world to access and purchase their software of interest more effectively."

According to the Focalink, Inc. report on the internet webadvertising industry, the current cost per thousand (CPM) hits for online banner advertising is $40. Considering that the NET Worldwide web site surpassed the two million page view per month mark in July 1997 that makes its webadvertising rates 1/20 the industry average. NET Worldwide's 6 week money back guarantee has been shattering any apprehension among vendors undecided about benefitting from this extraordinary marketing medium.

NET Worldwide, Inc., headquartered in Boston, Massachusetts, is a leading master distributor and reseller of Internet software targeting webmasters and MIS professionals of the fortune 10,000. Through a network of worldwide offices NET Worldwide is positioned to gain market share in the world's biggest Internet software markets by developing demand and awareness with end users and resellers. NET Worldwide currently has subsidiary offices in North America, Europe, and Southeast Asia.


For more information contact:

Public Relations
NET Worldwide
617-787-8034
pr@networldwide.com


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Tel: 617-787-8034 Fax: 617-787-8031
E-mail: info@networldwide.com