

Infoseek Corporation is dedicated to making people successful on the Internet. The company's services benefit casual users and busy professionals alike who depend on up-to-date, reliable information.
With hundreds of thousands of sites, millions of pages and billions of words, the World Wide Web is an information resource second to none in breadth, depth and complexity. Infoseek helps users target the specific information they need and deliver it efficiently, easily and intelligently. By capitalizing on the public's increasing access to the Internet and the availability of information online, Infoseek has pioneered a revolutionary way of accessing information. The Infoseek service features a content-rich environment combined with powerful search technology which allow users to find precisely the information they need quickly and easily while surrounding them in a "wrapper" of relevant information. The strong partnerships we have built with high-quality content providers along with our dedicated editorial staff, guarantee that visitors to the Infoseek site receive a rewarding experience.
History and Mission
Infoseek Corporation was founded in January of 1994 by Steven Kirsch, founder of Frame Technology and Mouse Systems, and an experienced team of professionals from the high-tech industry. The Infoseek team envisioned an innovative way to meet information needs using the Internet and systematically built an organization to implement that vision effectively and efficiently. Infoseek's business relies on three core elements which comprise the company's mission: rich and relevant content, powerful and easy-to-use search technology, and customer service.
Powerful and Easy-to-Use Search Technology
Infoseek ensures that users take full advantage of the breadth and depth of its content by providing powerful and easy-to-use tools to help them find exactly the information they need. Infoseek's navigational services have been recognized throughout the industry for their quality and ease of use. Recent awards include "Number One Rated Search Engine" (PC Computing), "Best of the Test" (Internet World), "MVP: Internet Tools (PC Computing),“Top Rated Search Engine,” (Family PC) and "Top 100: Editor's Choice (Home PC).
Infoseek's search technology provides pinpoint search precision while being remarkably easy-to-use. This technology underlies all of Infoseek's products. Our Ultraseek server product enables corporate customers to install and use our search on their corporate intranets, while the Quickseek product enables consumers to add search directly to their browser navigation bars. Infoseek is the first Internet navigation tool that fully integrates this type of search precision with basic browse capabilities to help users navigate through the Internet. Infoseek remains committed to staying on the leading edge of search technology innovation and applying it in future products.
Customer Service
Infoseek is more than a search engine. It is a service organization that provides convenient access to information over the Internet. In line with this mission, the company's infrastructure---both the computing and the human--is dedicated to providing the best possible service to users. Infoseek has invested heavily in computing and communications hardware to provide reliable and speedy access to its service. Infoseek has a dedicated T3 line with its service running on multiple processors provided by Sun Microsystems. Infoseek customers also have quick and easy access to customer support either online or by phone. Infoseek has an established team of trained customer representatives who respond to users' comments and questions every day.
Business Model
As a commercial pioneer on the Internet, Infoseek has paved the way for numerous other companies that are now trying to imitate Infoseek's successful business model. Infoseek primarily relies on two revenue streams generated from its products.
Infoseek's free Internet search service is supported by advertising revenue. Infoseek has received national acclaim in the advertising community for its pioneering role in online advertising. Infoseek introduced the first CPM (cost per thousand) model on the Internet, transferring the established readership-based pricing model from the print publications industry. Infoseek also delivered the first qualification model on the Internet, allowing advertisers to tie their ads to particular search terms and target their message to the appropriate audience.
Infoseek's service processes millions of information requests a day and is one of the most frequently visited sites on the Internet. Infoseek Corporation, based in Sunnyvale, CA, completed its IPO in June 1996. The company's shares are traded on the NASDAQ exchange under the symbol SEEK.
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